Search Engine Optimization

We live and breathe SEO every day. Our parent company (PetroPages.com) has been at the forefront of search engine optimization (SEO) before SEO was a catchy name. PetroPages.com went online in 1995 and we were written up in technology magazines for our innovative technology to convert database queries into html that was indexable by search engines.

What is Search Engine Optimization: Search engine optimization (SEO) is the process of improving the visibility of a web site in search engines via organic search results. The higher on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.

Search engine optimization is always changing. As search engines improve their algorithms (formulas) in an effort to provide the best results, search engine optimization has to adjust to these changing rules.

Successful SEO

A successful search engine optimization project requires a plan, organization, coding skills, technology, and attention to detail. A successful SEO process includes:

  1. Identifying the right keyword strings
  2. Mapping those keyword strings to the appropiate page on the sitemap
  3. Developing content to support the keyword strings (sometimes requires additional web pages)
  4. Optimizing the keyword density on each page
  5. Utilizing those keyword strings on the appropiate design elements and code
  6. Reviewing the results and adjusting

We have staff that is dedicated to Search Engine Optimization. That is virtually all that they do. They are passionate about their job and love SEO. They have the latest software to assist them and they stay current with the latest changes and trends in their field.

Writing condensed code is an essential part of successful SEO. We take pride in developing elegant html code. This is not a superfluous skill and effort. Diluting your keyword strings with bloated html code is costly in terms of search rankings.

When we take on an SEO project, we consider many options for the improvement of your search engine relevance. We may recommend the purchasing of additional domains, a campaign to increase inbound links or social media work. We work in this environment every day and we will help you get the greatest return for your search engine optimization investment.

We have the people, technology, processes and dedication to successfully develop and implement your search engine optimization program.

Our Search Engine Optimization Packages will give you a good idea of your fee for our SEO services.

Successful search engine optimization also requires tracking and maintenance. Check out our recommended SEO maintenance.

We’d love to show you the results in search engine optimization that we have achieved for our clients. We can show you these results online or visit us at our Houston office.